ARTICLES
THE TRANSLATOR'S PALETTE: Bridging cultures through multimodal digital storytelling
Alma Karasaliu
Blerina Malçellari
Pavllo Cicko
Keywords: multimodal digital storytelling; audiovisual translation;
translator agency; Albanian digital ecosystems; subtitling practices
This study examines how translation shapes meaning across linguistic,
visual, auditory, and interactive modes in contemporary digital storytelling.
Using qualitative document analysis, it compares five internationally
distributed audiovisual works (Squid Game, Your Name, Frozen II,
Bandersnatch, and Tower of God) with three Albanian initiatives: the
UNICEF Albania campaign #NukJeVetëm, EU4Culture digital heritage
projects, and subtitling practices at TIFF and Dokufest. The analysis draws
on officially released subtitles, licensed dubbing materials, and publicly
available Albanian digital artefacts. Findings show that translation
functions as a multimodal, context-dependent practice influenced by
platform constraints, production ecologies, and cultural aims. Industrial
workflows tend to streamline linguistic and interpersonal nuance, whereas
community and heritage-oriented projects allow greater flexibility in
shaping cultural representation. The study argues that translation should be
understood as a coordinated semiotic process that contributes directly to the
circulation and interpretation of digital narratives. Considering global
platform productions alongside Albanian digital initiatives highlights how
multimodal translation operates across contrasting media environments.
THE ROLE OF DIGITAL INNOVATION IN THE TOURISM AND HOSPITALITY SECTOR: A case study of pogradec as a tourist destination
Denada Laraku
Aida Mosko
Keywords: Digital innovation, digital pltaforms, tourism, tourist destination, promotion
The rapid development of technology and its practical implementation over the past decade have significantly increased the number of internet users worldwide. These changes have been strongly reflected in various sectors of the economy, particularly in the tourism industry.
Today, the opportunities to explore the natural beauty of different parts of the world are no longer limited but have become accessible to visitors from all countries. As a result, the development of tourism is closely linked to digital innovations—though not exclusively dependent on them.
Thus, in the postmodern era in which we live, technological advancements have also transformed the ways in which people plan, explore, and interact with tourist destinations such as Pogradec and its surrounding areas.
This paper aims to identify and analyze the impact of digital innovation implementation in today’s tourism and hospitality sector within the Pogradec region. The study seeks to provide a clear overview of how various businesses operating in this area currently function and how they can enhance their profitability through promotional strategies or other methods enabled by technological advancement.
This study is limited to the Pogradec region. However, it may serve as a valuable starting point for conducting broader and more comprehensive research in the future.
UNDERSTANDING NON-OBSERVED ECONOMY IN THE DIGITAL SPHERE: The case of albanian consumers
Ina Zela
Key words: non-observed digital economy, e-commerce, digital transactions
The rapid development of activities in the digital sphere has brought about a new form of non-observed economy within this space, known as the “digital shadow economy.” This study explores Albanian consumers’ perceptions and attitudes toward this phenomenon, which combines elements of unobserved economy with digital transactions. Despite the widespread use of e-commerce and online services is increasing, there is a lack of scientific studies addressing how consumers contribute to the spread or prevention of the digital shadow economy. To fill this gap, a structured questionnaire was conducted with 70 Albanian consumers, assessing their understanding, perceptions, and behavior regarding unregistered transactions in the digital environment. The study identifies the main characteristics of this phenomenon such as anonymity, lack of control mechanisms, etc. as well as the channels through which it operates, including online platforms, virtual currencies, and electronic services. Furthermore, the results emphasize consumers’ awareness of the need for a stronger legal framework and supervisory measures to limit participation in unregistered transactions. This study contributes to the literature of non-observed economy in the digital age and offers policy recommendations for more effective regulation in developing economies.
USING THE GEOGEBRA APPLICATION IN TEACHING MATHEMATICS: Application to the mathematical analysis
Ronaldo ZEQIR
Lorenc EKONOMI
Keywords: GeoGebra, visualization, teaching, limit, sequence, function
Increasing active participation by students in a lesson is one of the problems that has existed and still continues today. But the advancement of technology allows us to use new tools and strategies that positively affect student-centered teaching. One of the applications that has yielded results in this regard is the GeoGebra application. Based on studies, GeoGebra has a positive effect on increasing the performance of students and students as well as on understanding concepts.
In this paper, we have analyzed the teaching of some mathematical analysis concepts. For this purpose, GeoGebra was used for 18 twelfth grade students at the “Faik Konica” high school in the city of Korça to see the perceptions and opinions of students regarding the lesson. Through questionnaires and direct opinions during the lesson, it turned out that GeoGebra helps a lot in understanding the concepts of mathematical analysis, making mathematics simpler, clearer and more concrete through the visualization and graphical analysis that are made of these concepts.

